What we do
01
Music & subculture intelligence
The research that tells you where to play and what to say—before you waste budget learning the hard way.
02
Concepts that earn attention
Creative direction that starts in culture and ends in work people actually share—not another campaign that dies in the deck.
03
Artist & partner strategy
The difference between a name on a contract and a partnership that makes both sides look good.
04
Long-term brand direction
The operating system for how your brand shows up in culture—so every decision compounds instead of contradicts.
How we work
We listen first. To the scene, your data, and real people.
Then we commit to one clear story and a few sharp bets.
Then we ship. A plan, the right partners, and creative that is credible in culture and clean in execution.

Studio Hamida is named after the founder's grandmother, Helen Hamida Taribo.
She had a rare ability to see patterns before they became obvious - the kind of foresight that let her read situations and moments with clarity most people only recognized in hindsight. That's what Studio Hamida does.
We help brands see cultural shifts happening now, before they show up in trend decks. We turn those insights into partnerships that feel inevitable rather than forced - the kind people remember because they actually meant something.
Bomo Piri builds brands and partnerships where music, entertainment, and tech collide.
He's led brand and partnership strategy at YouTube, Google, and Native Instruments, working across music, entertainment, beauty, consumer electronics, and CPG. His work has connected global brands to artists and creators in ways that move product, not just perception
Having grown up across Australia, Nigeria, US, and UK, he brings a global perspective to how culture moves and why it matters commercially. He's worked with artists from Brian Eno to Tems to Ludwig Göransson, each operating in scenes that don't belong to any single city.
Named one of Marketing Week's Future Marketing Leaders. Speaks at Cannes Lions, SXSW, Advertising Week, and the World Economic Forum.





















